Managing proposals in a technical environment is a discipline all its own. Twennie aims to provide needed resources where too little is available.
Not all services organizations have dedicated proposal management personnel, but they can all adopt at least a few best practices. A proposal is a project in itself, which is why it needs a “project manager.” To distinguish the role in a technical services organization, however, we must call this person the “proposal manager.” A shortage of training opportunities for proposal managers in technical services makes this topic an essential element of Twennie’s library. We aim to fill that gap.
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A quick, written synopsis on a topic, no more than 1200 words.
An informative video on a subject, no more than 20 minutes long; most are under 10 minutes.
A filmed or audio interview with a professional in the AEC industry.
20 brief activities completed daily, weekly, or monthly to build habits around a topic.
A group activity designed to plan, strategize, explore, or develop procedures.
A document, spreadsheet, or drawing that supports a task or exercise.
my library units
If you'd like to contribute new units to the library, go to your dashboard under the "contribute to the library" tab. Complete the form for your unit, which could be an article, video, interview, prompt set, template or exercise. Choose up to two topics for each unit. Your contributions will show here under "my library units".
my group's library units
If you'd like to see your group contributing units to the library, encourage them to explore Twennie's topics and find ones they feel confident talking about. They can share within your group only, your organization only, or with the whole Twennie community.
my organization's library units
Organizations with a culture of learning are stronger and more successful. If you'd like to see your organization contributing units to the library, start by contributing yourself. Write articles and record videos on topics that interest you. If you have templates and exercises that have been useful to you in the past, share those, too. Your organization will follow your lead.
Twennie's library units
ARTICLE: Proposal Preparation: Common Delays and How to Avoid Them
AUTHOR
Twennie Founders
Proposal preparation often feels like a race against the clock, made harder by the usual suspects: late contributors, disorganized planning sessions, missed details, and chaotic final edits. This article outlines the most common delays in technical proposal preparation and connects each one to relevant Twennie learning tools. If you're new to Twennie, this article points you in the direction of some excellent resources on this topic. This article helps you identify the bottlenecks and the Twennie units to fix them.
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ARTICLE: 10 Steps to a Win Theme
AUTHOR
Twennie Founders
A good win theme facilitates a decision-making process in the client’s mind. That decision might be to entrust you with a project that could define someone’s career. It might involve working side-by-side with your project manager for two years, or inviting your team into their office space for six months. Whatever the case, the client is making a high-stakes choice—and your job is to help them feel confident in it. This 10 step process helps you do it comprehensively and persuasively.
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ARTICLE: Storyboarding Your Way to a Better Proposal: How to Plan Before You Write
AUTHOR
Twennie Founders
Writing the methodology section of a proposal often stalls because teams start cold and alone. Storyboarding fixes that. Borrowed from the film industry, it gives proposal teams a visual, collaborative way to map tasks, issues, objectives, and deliverables before anyone begins writing. Twennie’s Rapid Fire Methodology applies this approach to jumpstart sections in just a few hours, replacing confusion with alignment and turning writing into a frictionless final step.
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VIDEO: Rapid Fire Methodology Storyboarding
AUTHOR
Twennie Founders
Rapid Fire Methodology Storyboarding brings proposal contributors together for a focused session in which, in just 2 to 3 hours, you’ll generate all the content needed to build a strong work plan — content that normally takes days or weeks to collect. You can also extend this exercise to storyboard your entire proposal. This video focuses on the work plan portion and uses recognized best practices for proposal strategy, while throwing in some helpful hints for running an effective storyboarding session. Look for related units on this exercise under the topic, Proposal Management.
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VIDEO: Proposal Management Fundamentals
AUTHOR
Twennie Founders
Proposals rarely fall behind because of one big failure — they slip through a dozen small ones. This video reveals the most frequent causes of delay in proposal preparation, including missing information, unclear roles, poor communication, and lack of process. You’ll see how structured messaging, clear internal deadlines, and purposeful collaboration can keep even complex proposals running smoothly. The companion Twennie template provides sample emails, reminders, and status updates crafted to move the schedule forward while strengthening teamwork and accountability.
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VIDEO: The Language of Urgency
AUTHOR
Twennie Founders
Urgency shouldn’t feel like panic. In this video, you’ll learn how to use language that moves people — not just tasks — by blending clarity, empathy, and humor. We’ll unpack how tone influences speed, why heavy-handed messages cause resistance, and how to communicate deadlines that inspire cooperation instead of dread. Through real examples, you’ll see how word choice, structure, and even a touch of wit can make people act faster and feel better about the work. It’s leadership, efficiency, and humanity — all in one message.
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VIDEO: Twennie's Proofreading Super-Method
AUTHOR
Twennie Founders
Twennie’s Proofreading Super-Method transforms proofreading from a solitary, error-prone chore into a collaborative, brain-friendly process. Instead of relying on mythical superhuman proofreaders, it structures proofreading as a scheduled, team-based session—about 30 person minutes per page. Proofreaders each focus on one content type at a time (spelling, layout, terminology, etc.) using printed or digital “proofing cards” that list company standards.
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VIDEO: Business Development Metrics; Proposals
AUTHOR
Twennie Founders
Most technical firms obsess over proposal outcomes while ignoring the business development behaviors that drive them. This video breaks down the proposal-stage metrics that actually matter—and explains how to use them to diagnose your BD engine. You’ll learn which numbers reveal pursuit quality, team discipline, client readiness, and strategic fit, and which metrics are just noise. Instead of treating proposals as isolated events, you’ll see how to measure patterns, predict outcomes, and make smarter go/no-go decisions that improve win rates, margins, and long-term portfolio health.
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VIDEO: Making a Proposal Easy to Read, Skim and Evaluate 2
AUTHOR
Twennie Founders
In this video, I walk through how to rewrite a Project Understanding section so it truly responds to the RFP’s evaluation criteria. Starting with a draft that was misaligned and task-heavy, I show how to refocus the content on understanding the client’s issues, constraints, and priorities. Using only the material we were given—plus a few extracted bullet points—I rebuild the section with the evaluation criteria as the guiding framework. By the end of the video, you’ll see a complete, evaluator-ready draft that makes the reviewer’s job easier.
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INTERVIEW: John Velick on Using AI to Write Proposals
AUTHOR
Twennie Founders
In a detailed conversation, John Velick shares how he uses ChatGPT to streamline proposal development. By creating dedicated project spaces, training the AI on the company and work, and uploading documents like CVs, RFPs, and technical reports, John is able to generate strong first drafts for everything from project understanding sections to risk management frameworks. AI also helps with rewriting, email drafting, summarizing massive background reports, and spotting gaps in compliance with RFP requirements.
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PROMPT SET: Identifying a Proposal's Many Parts
AUTHOR
Twennie Founders
The methodology section is one of the hardest parts of a proposal to write well. This prompt set helps you break it down into four essential elements: key issues, tasks, deliverables, and value-added items. You'll practice identifying and writing each one using real-world examples from RFPs and proposals. By the end, you'll know how to build a clear, client-focused methodology that sets your team apart.
Purpose:
to practice the skill of identifying proposal content and categorizing for better clarity
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PROMPT SET: The Language of Urgency
AUTHOR
Twennie Founders
Deadlines dominate professional life, but urgency done wrong causes avoidance and stress. This prompt set set helps you master the language of urgency — the communication that gets things done quickly, without creating chaos. You’ll practice rewriting real workplace scenarios into messages that are clear, optimistic, supportive, and warm. Each prompt helps you sound firm but fair, blending structure with humor and empathy.
Purpose:
to learn the language of urgency for managing proposals and projects effectively
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EXERCISE: 10 Steps to a Win Theme
AUTHOR
Twennie Founders
A good win theme facilitates a decision-making process in the client’s mind. That decision might be to entrust you with a project that could define their career. It might involve working side-by-side with your project manager for two years or inviting your team into their office space for six months. Whatever the case, the client is making a high-stakes choice and your job is to help them feel confident in it. This 10 step process helps you do it comprehensively and persuasively.
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EXERCISE: Rapid Fire Methodology Storyboarding Exercise
AUTHOR
Twennie Founders
Rapid Fire Methodology Storyboarding brings proposal contributors together for a focused session in which, in less than 2 hours, you’ll generate all the content needed to build a strong work plan — content that normally takes days or weeks to collect. If you want, you can also extend this exercise to storyboard your entire proposal.
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10 Steps to a Win Theme Mural Template
AUTHOR
Twennie Founders
Mural is a visual collaboration platform designed for quick idea capture. You can add sticky notes and comments, but Mural does not offer a way to export all your text automatically. To save your input outside the board, you will need to manually copy and paste. We recommend using Mural for brainstorming, and relying on Twennie's downloadable templates when you need structured, exportable files.
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Pink Team Review Template Form
AUTHOR
Twennie Founders
A storyboard is a medium for outlining and planning a proposal. During a collaborative online or in-person exercise, proposal writers review a list of scope items on the storyboard. To each item they add key issues, tasks, and deliverables until all scope items are addressed. The Pink Team is a group of professionals in your organization who were not present during the exercise. They review this storyboard for its competitive potential before the document is written. Their input can provide valuable insight before a lot of work is done, and can be managed using this form.
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TEMPLATE: Proposal Management Messaging Package
AUTHOR
Twennie Founders
This Twennie template equips proposal managers with clear, time-saving communication tools that guide every stage of a proposal’s life cycle—from kickoff to submission and wrap-up. It identifies common causes of delay such as poor communication, lack of process, and missing contributors, and provides practical messaging to prevent them. The resource includes sample emails, reminders, and tone guidance to help teams stay accountable, maintain momentum, and celebrate results.